Mario Talarico Since 1860
Official Supplier
Royal House of Bourbon
of the Two Sicilies
Point of sale
+39 0813594761

+39 081407723

Point of sale
Via Toledo, 329
80134 Naples

Vico Due Porte in Toledo 4 / B
80134 Naples

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Our History - Umbrellas since 1860


The long history of the Talarico company tells us about a generational passion and bringing the charm of a unique craftsmanship with a Neapolitan imprint.
Born in 1860 in Naples with Giovanni Buongiovanni, the company was called "To the Japanese" and had a store in Via Chiaia 76/77, one in Via Roma 198 and a workshop in Via Sergente Maggiore where they made umbrellas, sun umbrellas, walking sticks and fans. 
The tradition continued with Emilia Buongiovanni, daughter of Giovanni who married the well-known violinist Achille Talarico, son of the even more famous royal court painter Achille Talarico SR, who moved from Catanzaro to Naples to study with Mancinelli at the prestigious Posillipiana painting school.


Giovanni Talarico was born from the union between Emilia and Achille; together with Concetta Carlevalis, Giovanni continues the artisan tradition of master umbrella makers for the third generation. The workshop and the sales offices moved to Vico Due Porte in Toledo 4 / B (current headquarters of Mario Talarico Since 1860). From their union 7 children were born: Rosaria, Emilia, Mario, Antonio, Alfredo (father of the current owner Mario), Roberto and Giuseppe.
The fourth generation continues with Mario Talarico who continues the tradition of building umbrellas mounted on whole woods, San Leucio silks, fine handles such as real horn, bamboo, Sorrento lemon, cherry, etc. 


In 2006 he was joined by Mario Talarico JR (son of Alfredo and current owner) who has brought innovation to the shop by giving greater visibility to his family's work with a website, social media and new packaging. Being an artist (winner of the "World Art for Kids" contest when he was 10 years old) who grew up in his father workshop, when Mario Talarico JR was 19 refused to go to New York to create the covers of a well-known comic, because his attachment to Naples and his family tradition were stronger. This is how the family business continues, treasuring the teachings and artisan secrets by sewing and packaging the models.

With Mario Talarico's umbrellas

 the rain becomes champagne !!!

Our Creations
Carved wooden handles, hand-painted sun umbrella, funny shapes such as square umbrellas and many more
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